Resend vs Loops
Verdict
Resend wins for transactional email API. Loops wins for lifecycle email sequences without code.
| Dimension | Resend | Loops |
|---|---|---|
| Primary use | Transactional email API | Lifecycle/marketing email |
| Developer experience | ✓ Best-in-class, React Email | Good API, visual flow builder |
| Visual builder | No (code-first) | ✓ Yes, drag-and-drop sequences |
| Audience management | Basic (audiences API) | ✓ Built-in segments and properties |
| Free tier | 3,000 emails/mo | 1,000 subscribers free |
| Best for | Devs sending triggered emails | Founders running onboarding sequences |