Matomo

Verified

Google Analytics alternative

880freemium

What is Matomo?

Matomo is an open-source web analytics platform offering full data ownership, heatmaps, session recordings, and A/B testing.

Who is using Matomo?

analytics

Quick verdict

Pricing

freemium

Alternative

Gridlex — AI financial planning and analysis

Scorecard

3.5/ 5

How?

EditorNot yet rated

2.5

ValueBased on pricing model

4.0

Features5 listed features

3.0

PopularityUpvotes and GitHub stars

4.5

Key features

Full data ownership

Heatmaps

Session recording

A/B testing

Self-hostable

Platforms

web

Added

2026-08-13

Getting started with Matomo

1Visit the official website at matomo.org
2Start with the free tier to explore core features before upgrading
3Integrate it into your workflow — use it on web

Pricing

freemiumFree tier available, paid plans for advanced features

Official Website

Matomo FAQ

Is Matomo free to use?

Matomo offers a free tier with limited features. Paid plans unlock the full toolkit.

What platforms does Matomo support?

Matomo is available on web. Check the official website for the most up-to-date platform availability.

What are some Matomo alternatives?

Popular alternatives include Gridlex, Gong, Amplitude. See the full comparison →

User reviews

Alternatives to Matomo

Similar tools in the same categories

Tool	Pricing	Rating	Highlights
Matomo	freemium	—	Google Analytics alternative
Gridlex	freemium	—	AI financial planning and analysis
Gong	paid	—	AI revenue intelligence platform
Amplitude	freemium	—	Product analytics with AI insights
Mixpanel	freemium	—	AI-enhanced product analytics
Tableau Pulse (Tableau AI)	paid $15	—	AI-driven analytics and data visualization